Lorena
Gega

Project Manager

Sales Manager

Marketing Manager

Digital Marketing Specialist

Social Media Manager

A professional with extensive experience in business development, marketing, and project management. Expertise includes creating and executing strategies to drive business growth, improve customer engagement, and streamline operations. Strong background in finance and accounting, providing an analytical approach to decision-making and problem-solving.

Proven track record in managing complex projects from initiation to completion, overseeing marketing campaigns, and driving operational efficiencies. Leadership experience in team coordination, recruitment, and CRM development, contributing to improved organizational performance. Actively committed to continuous learning and professional growth, consistently exploring new opportunities for innovation and improvement. Focused on delivering value through effective strategy implementation, strong execution, and a commitment to achieving business goals.

Contact Me

About Me

My story

After completing my finance degree, I gained valuable experience across multiple industries, including sales, marketing, management, operations, and project management. These roles allowed me to sharpen my ability to analyze, strategize, and lead. From building relationships in sales to driving marketing campaigns and managing operations, each experience gave me a deeper understanding of how businesses grow and succeed.

With a desire to further expand my knowledge and refine my skills, I made the decision to move to London and pursue a degree in project management. This step was driven by my passion for leading projects, optimizing processes, and delivering results. As I continue to build my career, I’m excited to take on new challenges, manage impactful projects, and drive success through strategic planning and collaboration.

Experience

Working with
2022
PROJECT MANAGER

Market Introduction & Branding  | Tirana, Albania

Led the creation of branding templates and marketing materials, including Realtor cards and social media content, to establish a strong brand identity for NAREA. Coordinated strategic meetings with stakeholders to ensure alignment on goals and messaging. Managed the development and execution of social media campaigns, increasing brand visibility and engagement within the real estate sector. Addressed customer issues swiftly to guarantee satisfaction.

2023
PROJECT MANAGER

Custom CRM Development | Tirana, Albania

Led a cross-functional team to design and implement a custom self-hosted CRM system, significantly
improving client management processes and operational efficiency. Managed all stages of the project, from
planning to execution, ensuring seamless integration with the company’s website and timely delivery. Worked
closely with key stakeholders to ensure the CRM met business needs and enhanced overall workflow.

2024
Junior Project Manager

London, UK

Assisted in the delivery of construction projects by managing timelines, budgets, and quality standards to ensure smooth execution. Collaborated with internal teams, suppliers, and contractors to address challenges and maintain project momentum. Supported project tracking and reporting, conducting risk assessments, and keeping clients informed through regular communication. Gained hands-on experience in on-site operations, resource allocation, and budget management, contributing to the successful completion of projects within scope and on schedule.improving client management processes and operational efficiency. Managed all stages of the project, from
planning to execution, ensuring seamless integration with the company’s website and timely delivery. Worked
closely with key stakeholders to ensure the CRM met business needs and enhanced overall workflow.

2022
Executive Director

 

Tirana, Albania

Directed all company operations, optimizing resources and implementing growth strategies to enhance
efficiency and performance. Led recruitment efforts, identifying and onboarding top talent to strengthen
teams and meet business objectives. Achieved a 20% boost in business performance through effective KPI
tracking, process improvements, and operational streamlining.
Managed client projects by overseeing associate teams, ensuring timely delivery, and upholding high-quality
standards. Led initiatives to expand market presence, improving brand visibility and driving customer
engagement. Built and maintained strong relationships with clients and stakeholders, tailoring solutions to
meet changing market needs and contributing to sustained business growth.planning to execution, ensuring seamless integration with the company’s website and timely delivery. Worked
closely with key stakeholders to ensure the CRM met business needs and enhanced overall workflow.

2021
Office Manager & Marketing Manager

 

Tirana, Albania

Enhanced operational efficiency by streamlining office processes and optimizing daily functions, utilizing CRM tools to track and improve workflow. Increased brand visibility by 40% through the development and execution of targeted marketing campaigns that drove higher client engagement and boosted sales. Reduced operational costs by implementing resource-saving procedures, efficiently reallocating budgets, and improving overall resource management. Strengthened lead generation by building and nurturing strategic partnerships with real estate agents, resulting in increased property registrations. Refined marketing strategies in real time by leveraging data analytics to monitor performance and adapt campaigns to shifting market trends, ensuring ongoing alignment with business objectives.

2021
Marketing Specialist & Social Media Manager

Freelance (Contract)

Developed and executed strategic marketing campaigns that significantly boosted spa appointments, product sales, and overall brand visibility. Enhanced the brand’s social media presence by growing follower engagement and leveraging analytics to optimize ad performance. Led content creation for digital platforms, driving more direct online bookings while fostering partnerships with local influencers to expand reach and attract new clients.

2018
Sales Agent

 

Tirana, Albania

Fostered strong client relationships, ensuring consistent contract closures for a financial company, and
regularly exceeded monthly sales goals by approximately 15%. Conducted thorough research of financial
markets to identify new business opportunities and stay ahead of industry trends. Developed tailored sales
pitches that addressed client needs and collaborated with the sales team to strategize and optimize sales
approaches. Actively addressed customer concerns and issues, ensuring quick resolution and maintaining high
levels of satisfaction.

2019
Sales & Marketing Associate

Massachusetts, United States

Managed financial operations with a focus on accurate accounting, cash flow oversight, and structured transactions. Spearheaded targeted marketing initiatives that drove substantial retail sales growth while collaborating with the team to develop tailored promotions, boosting repeat customer engagement. Leveraged sales analytics to refine campaign strategies and maximize marketing ROI. Strengthened customer relationships through direct outreach, enhancing satisfaction and expanding loyalty program participation.

Education

Studied at
2023-2024
MSc in Applied Project Management

West London University, UK, London

Studied Applied Project Management, focusing on planning, controlling, and delivering successful projects across various business settings. Gained skills in Microsoft Project Management and explored modules like Principles of Project Management, Team Dynamics, and Leadership. Additionally, delved into specialist areas such as Computing and Enterprise Management.

2017-2020
BSc in Finance
& Accounting

Agricultural University of Tirana, AL, Tirana

Studied Finance and Accounting at the Agricultural University of Tirana, delving deep into financial management and accounting principles. The institution provided a robust foundation in both theoretical and practical aspects of the field.

2021
Social Media Marketing
MASTERCLASS

UDEMY

Social Media Marketing MASTERCLASS on Udemy is a comprehensive online course designed to equip learners with advanced strategies, tools, and best practices in leveraging social media platforms to drive brand awareness, engagement, and conversions.

Skills

Abilities & Competencies
Sales
& Marketing

A comprehensive expertise in devising sales strategies to drive revenue growth, excelling in fostering relationships for long-term client retention, and adeptness in formulating digital marketing plans to enhance brand visibility and engagement.

Digital Marketing Proficiencies

Proficient in using advanced social media management tools. Skilled in content creation with tools such as Canva and the Adobe Suite. Additionally, adept at analyzing digital performance metrics using Google Analytics.

Project
Management

Well-versed in various project management tools and methodologies. Experienced in fostering cross-functional team collaboration to achieve project milestones and deliverables.

Administrative & Operational

Proficient in financial management software and enterprise management systems. Skilled in utilizing office suites such as Microsoft Office and Google Workspace for streamlined operations and effective administrative tasks.

Communication & Presentation

Adept at using CRM tools like Salesforce and HubSpot to manage and optimize client relationships. Skilled in creating compelling presentations using tools such as PowerPoint, Prezi, and Keynote. Strong emphasis on maintaining and nurturing client relationships.

Research
& Analysis

Proficient in utilizing market research tools and techniques to gather relevant data. Demonstrates expertise in interpreting data and translating findings into insightful reports.

Soft Skills

Interpersonal & Adaptive Competencies
Collaborative Teams

Demonstrated excellence in engaging with diverse, cross-functional groups to achieve shared objectives.

Problem Solving

Demonstrated ability to address and rectify customer-related issues.

Adaptable

Demonstrated flexibility and resilience by successfully transitioning from the work and academic environment of Albania to the distinct challenges and opportunities of the UK.

Strong Communication Skills

Excelled in sales, marketing, and customer relations through articulate and impactful interactions, ensuring clarity and mutual understanding.

Leadership

Demonstrated prowess in multitasking and devising efficient team strategies, steering projects to success and fostering a collaborative environment.

Attention to Detail

Ensured meticulous precision and consistency in overseeing management and financial operations, prioritizing accuracy and thoroughness.

Time Management

Demonstrated proficiency in efficiently juggling and prioritizing multiple business responsibilities, ensuring tasks are completed effectively and punctually.

Continuing Education

Committed to lifelong learning and ongoing professional development, ensuring staying updated and relevant in the field.

Language Skills

  • Mother Tongue: Albanian
  • Bilingual: English
  • Limited Working Proficiency: Italian & Spanish

Services

What I Do
Business Development & Growth Strategies

I help businesses identify new opportunities, craft growth strategies, and establish partnerships that drive revenue and market expansion. My approach is designed to help companies scale efficiently and remain competitive in their industry.

Financial Planning & Accounting Services

I provide comprehensive financial planning and accounting services,
helping businesses manage their finances effectively. This includes budgeting, forecasting, and preparing
financial statements, along with ensuring compliance with accounting standards. I offer insights to improve
financial performance, streamline accounting processes, and support informed decision-making.

Marketing Strategy & Digital Campaigns

I create tailored marketing strategies that boost brand visibility and
drive customer engagement. From SEO and social media management to email marketing and paid ads, I help
businesses grow through comprehensive digital marketing campaigns.

CRM Implementation & Optimization

I design and implement custom CRM systems to streamline client
management, improve operational efficiency, and enhance business processes. My goal is to help businesses
build better relationships with clients and optimize workflow management.

Brand Development & Rebranding

Whether you're building a new brand or looking to refresh your current identity, I specialize in creating cohesive brand strategies, from logo design to messaging. I work with you to ensure your brand resonates with your target audience and stands out in the market.

Sales Strategy Consulting

I provide tailored sales strategies to help businesses improve their sales processes,
increase lead generation, and drive revenue. My approach focuses on optimizing sales techniques and aligning
sales teams to meet business goals effectively.

Client Relationship Management & Retention

I assist businesses in building and nurturing strong, long-term client relationships. Through personalized communication, effective problem-solving, and tailored solutions, I ensure high customer satisfaction and improved retention rates.

Operational Efficiency & Cost Optimization

I work with businesses to streamline their operations, identify inefficiencies, and implement process improvements that reduce costs and enhance productivity. My focus is on making business operations more agile and cost-effective.

Social Media & Content Strategy

I help businesses develop engaging social media strategies and create content that resonates with their audience. From content creation to platform management, I focus on building strong online communities and enhancing brand presence.

Consulting for Startups & Entrepreneurs

I offer strategic advice and project management support to startups and entrepreneurs looking to scale their businesses. I provide insight into building systems, establishing processes, and creating sustainable growth strategies that align with business goals.

Contact

Let's talk

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    Lorena Gega
    Project Manager
    • Address: City of London, London, UK
    • Phone: +44 7403 475538
    • E-mail: contact@lorenagega.com